TAbundance
You lead the business. I run the operations behind it.
Your business has grown, and more of it now depends on you than it should. The client follow-up. The project deadline. The launch email. The program details no one else is tracking.
I provide Executive Support and Business Operations for coaches, course creators and growing founder-led businesses, taking ownership of the work that needs organizing, coordinating and following through.
So you can stay focused on leading the business, not coordinating it.
Top Rated on Upwork | 100% Job Success
Executive Support • Projects • Launches • Programs • Business Operations
The reality of a growing business
You've delegated the work. Why does so much of it still come back to you?
The project has an owner, but you're checking the deadline.
The client has been onboarded, but you're answering the access question.
The launch has a plan, but you're checking whether the emails are ready.
The meeting happened, but you're the one remembering the follow-up.
And somewhere between all of it are the small things that aren't urgent enough to stop the business... but still need someone to notice and handle them.
Nothing is falling apart. That's almost the point. The business is working. It's simply reached a stage where you don't need to personally hold as much of the work together anymore.
And the answer isn't always another hire.
Sometimes the work you already have just needs clearer ownership.
Proof
Trusted to handle the work behind the work.
Built through real client work across Virtual Assistance, Executive Support, online programs, projects and business operations.
View my Upwork profile →I can honestly say I wouldn't have made it through my last few launches without Tabby. If you're growing and overwhelmed, she's exactly who you want in your corner.
Helen McGuireThe Founder's Sanctuary
Ways to work together
What would you like to stop managing yourself?
You don't need to decide whether you need an Executive Assistant, Project Manager or Online Business Manager before we talk. Start with what's taking too much of your attention.
Executive & Business Support
The day-to-day shouldn't need your attention just because it needs attention.
Your calendar changed. Someone needs a follow-up. Travel needs coordinating. Tomorrow's meeting needs preparation. Your CRM needs updating. There's an email waiting for a decision.
Individually, they're small. Together, they're another layer of work you're carrying.
I provide hands-on Executive Assistant and Virtual Assistant support that keeps those details organized and followed through.
I can take ownership of
- Calendar & inbox management
- Meeting coordination & preparation
- Executive travel
- CRM & follow-ups
- Research
- Client & stakeholder communication
- Podcast & content coordination
What changes?
You have visibility without having to personally remember, check and coordinate every detail.
Ongoing support
Projects & Launch Operations
You have the plan. You don't need to coordinate every detail of executing it too.
A project quickly becomes deadlines, emails, assets, approvals, tech, follow-ups and several things that need to happen before something else can happen.
A launch multiplies that.
While you're focused on the actual offer or initiative, I help keep the execution around it organized and moving.
I can support with
- Project & launch timelines
- Deliverable tracking
- Campaign implementation
- Contractor & stakeholder coordination
- Tech coordination
- QA & testing
- Client/student onboarding
What changes?
Instead of repeatedly asking "Where are we with this?", you have someone tracking what is moving, what is waiting and what needs attention next.
Project-based support
Program & Community Operations
The sale is only the beginning of the client experience.
Someone just joined your course, cohort, membership or group program. Now they need to know: Where do I go? When do we start? Where's the Zoom link? How do I access the course? Where are the resources? Who do I contact if something isn't working?
When those details aren't clear, they usually find their way back to the coach.
I help manage the operational side of online courses, coaching programs, cohorts and communities so the experience after purchase feels as considered as the experience before it.
I can support with
- Participant onboarding
- Course/platform administration
- Community operations
- Live-session coordination
- Participant communication
- Resources & recordings
- Recurring program workflows
What changes?
Your clients know where to go, what's happening next and where to get help, while you spend more of your attention delivering the work they came for.
Project or ongoing support
Ongoing Business Operations
Sometimes the problem isn't another task. It's how the work is being managed.
The same follow-up keeps getting missed. A recurring process still depends on someone remembering it. Information lives in too many places. Projects need more visibility.
The business has grown, but some of the ways the work gets done haven't grown with it.
I provide ongoing Online Business Management and Business Operations support to create clearer structure around the work.
That can include
- Project oversight
- Priority tracking
- Recurring workflows
- SOPs & documentation
- CRM processes
- Client-delivery workflows
- Operational reporting
- Process improvement & simple automation
What changes?
More of the business has a clear place, process or owner, instead of defaulting back to you.
Ongoing operations partnership
Real work. Real shifts.
What this has looked like in practice
From a launch plan → to a program being delivered
A business coach was preparing to launch and deliver a cohort-based program. Behind the offer were email campaigns, participant onboarding, content, community setup and weekly sessions that all needed coordinating.
I supported the operational side across Kit email campaigns, onboarding, Mighty Networks community management, content coordination and weekly program delivery.
The cohort enrolled fully, and instead of the founder personally coordinating every operational piece, there was consistent support carrying the program from launch into delivery.
From conversations → to consistent follow-through
Supporting a busy executive meant important next steps were coming from meetings, relationships, business development, travel and ongoing projects. Those commitments couldn't rely on one person remembering every conversation.
I supported the work through CRM management, meeting preparation, research, relationship follow-ups, project coordination and keeping next steps visible.
The shift was simple but important: the executive didn't have to be the only person remembering what needed to happen next.
Coach & course creator specialty
For coaches & course creators, I understand what happens after "We're launching."
The launch becomes onboarding. Onboarding becomes delivery. Delivery becomes sessions, resources, communication, community and support. And before long, you're preparing to do it again.
I've worked inside that rhythm. I can support the operational thread from launch preparation through program delivery, while your copywriter writes, your designer designs, your marketing specialists market and you deliver the expertise people came for.
I help keep the work around all of that connected.
Testimonials
What clients say
I can honestly say I wouldn't have made it through my last few launches without Tabby. If you're growing and overwhelmed, she's exactly who you want in your corner.
Helen McGuireThe Founder's Sanctuary
Tabby has consistently gone above and beyond, handling tasks ranging from graphics creation to speaker coordination with ease. Her clear communication and unwavering dedication have instilled complete confidence in her abilities, allowing me to relax and focus on other aspects of the event, knowing that Tabby had everything under control.
Veronica KaulinisVulnerable AF
Tabby is hard working and diligent. She is thoughtful, conscientious and kind, and brings many skills and relevant experiences to the work we did.
Eduardo CisnerosInspirate Advisory Services
About Tabby
Hi, I'm Tabby.
For the past several years, I've worked behind the scenes of businesses across coaching, online programs, consulting, customer experience, PropTech and executive support.
I've supported cohort launches and online programs, managed communities and client onboarding, coordinated projects, maintained CRM and relationship follow-through, and handled the day-to-day executive support that keeps busy leaders moving.
Along the way, I've earned Top Rated status and a 100% Job Success Score on Upwork.
Different businesses. Different personalities. Very different ways of working.
But the work I'm naturally drawn to tends to have one thing in common: there's something that needs figuring out.
I want to know what happens next. What's missing. Why something keeps getting stuck. What still needs following up. And whether there's a simpler way to handle it.
I've also worked closely enough with executives to know that good support isn't about asking permission for every decision, or pretending you know everything. It's developing the judgment to know when you have enough context to move something forward and when you need to ask. I'm comfortable doing both.
And I'm not interested in building an elaborate system just because it looks impressive. Sometimes the right solution really is a well-organized Google Sheet.
Outside of work, I'm a mom of two. I love good podcasts, good conversations, and listening to people talk about the things they genuinely care about. I'm curious by nature and probably ask one follow-up question too many.
That curiosity follows me into my work. Because I don't only want to know what needs doing. I want to understand why it matters.
And there's something genuinely satisfying about watching something move from "Someone needs to handle this." to:
Handled.
FAQ
A few things you might be wondering
Do you only work with coaches and course creators?
No.
I particularly enjoy working with coaches and course creators because I understand the operational rhythm behind launches, programs, communities and online client delivery.
I also support founders, CEOs, consultants and growing businesses needing Executive Assistant, Virtual Assistant, project or business operations support.
Do I need an Executive Assistant or an Online Business Manager?
Start with the problem, not the title.
If you need reliable help with calendars, inboxes, meetings, travel, research, CRM and day-to-day follow-through, Executive Support may be enough.
If recurring projects, processes and operations still depend heavily on you to coordinate them, broader business operations support may make more sense.
We'll figure out the right level of support together.
Can you manage my launch?
I can manage the operational execution of a launch.
That can include timelines, tasks, campaign implementation, contractor coordination, tech, QA, onboarding and follow-through.
I'm not your copywriter, ads specialist or marketing strategist. If those specialists are already involved, I can help coordinate the operational work around them.
Can you support an existing team?
Yes.
I can coordinate the work and handoffs required for projects and operations without positioning myself as your team's people manager.
If you're specifically looking for someone to manage hiring, performance and people leadership, that isn't currently my core service.
Do you provide Virtual Assistant and Executive Assistant services?
Yes.
Not every business needs an OBM.
If you need capable hands-on support with calendars, inboxes, travel, research, CRM, communication and follow-through, we can structure support around that.
Do you provide podcast support?
Yes.
I've supported podcast operations including episode coordination, publishing workflows, content support and the administrative follow-through around keeping a show moving.
If podcast support is part of a broader Executive or Business Support engagement, we can include it in the scope.
What tools do you work with?
I've worked with Google Workspace, Microsoft Office, HubSpot, Asana, Trello, Mighty Networks, Kit (ConvertKit), Canva, Calendly, Zoom and AI tools including ChatGPT and Claude, among others.
I'm comfortable learning the tools already used in your business. The tool matters less than whether it solves the problem.
How do we get started?
Start with a conversation.
Tell me what's happening, what you're spending too much attention on and what you'd like to hand over.
If there's a fit, we'll decide what support should look like from there.
Let's talk
What would you stop managing tomorrow if you knew it was handled?
Let's start there. Tell me a little about your business and I'll take you straight to my calendar.
30-minute conversation • No hard sell
tabby@tabundanceexecutive.com